Good Customer Service Makes The Difference!
As the global financial industry is changing rapidly and constantly, the financial firms especially banks need to keep up and update themselves with the growing needs. The current scenario is evident about dynamicity in the consumer habits, which demands extensive remodeling in the orientation of banks so as to stay in the game. This paper throws light on the issue of customer centricity in banks as a way to maintain the existing customers and add new ones to its portfolio. The paper presents emphasizes the need of customer friendly means in order to survive the current set up. It puts forth the various ways in which a bank can focus on the concept of customer-centric orientation.