Research Article Open Access

XML: Future of E-Content Business

Abstract

Electronic commerce (e-commerce) has grown dramatically in the past decades due to the rapid development of Internet technology. Entertainment e-commerce has been at the vanguard of the online retail revolution. However, entertainment e-commerce has experienced rapid change over the past years. In order to be successful in the business, entertainment companies are constantly seeking efficient mechanisms to attract customers and to provide individualized services.In this paper, we identify the XML (Extensible Markup Language), a new type of data structure standard on the Internet, as part of the backbone for future e-content business.XML offers solutions to the success of the e-content business and provides support for entertainment e-commerce.The benefits of XML􀳦s features on the e-content business are identified and investigated in detail, and the challenges posted by the transition to XML are discussed.The paper concludes with a projection about the future of XML in the e-content business.

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Xiaorui Hu and Yuhong Wu

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