ISSN: 1204-5357

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Research Article Open Access

Web based shopping: The evolution and the global implications: An exploratory analysis from a consumer behavioural viewpoint


The World Wide Web can change human behaviour and human interactions to a very large extent. Web based shopping behaviour is one major example to point out the trends in this direction. This study is of a very exploratory nature and it intends to establish the differences between several web-based shoppers from different parts of the world. Several critical factors associated with online shopping behaviour will be explored. A cross cultural data set will be collected and an illustrative description of the shoppers will be provided. As a final step the cross cultural differences between several shoppers will be explored. One question which will run as a theme through out the course of this paper is, 􀳦Will the traditional consumer behaviour theory and research be altered by the advent of web based shopping?􀳦

Rajeev Kamineni

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