ISSN: 1204-5357

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Research Article Open Access

Victimized by Phishing: A Heuristic-Systematic Perspective


Phishing has become an ever-present, ever-increasing threat to information security, yet theory-based, systematic research on the behavioral aspect of this phenomenon is rather limited. In this paper, we propose the Heuristic-Systematic Model (HSM) as an overarching theory to solidify the theory base for this line of research. We note the theoretical synergy between HSM and other theories used in previous research, and illustrate how HSM can be used to develop a research model investigating the psychological mechanism underlying the effectiveness of phishing attacks.


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