ISSN: 1204-5357

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Research Article Open Access

The End of E-Tail: Netting out Priceline’s Prospects


Is the end of e-tail upon us? Anyone reading the business page recently—particularly coverage of’s latest round of layoffs and aborted overseas expansion coupled with its decision earlier this fall to shutter its online gasoline and grocery shops—might think they’d thumbed over to the Obituaries by mistake. However, opportunities still abound. E-tail is just beginning.

Pierre Loewe

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