ISSN: 1204-5357

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Research Article Open Access

SWIFT: Can This Elephant Dance?

Abstract

"The Society for Worldwide Interbank Financial Telecommunication (S.W.I.F.T.) is a Brusselsbased, member-owned body that aims to provide low-cost, competitive financial processing and communication services while maintaining high levels of quality, integrity, reliability, and security. SWIFT has been relatively successful in meeting the expectations of its members. However, rapid disruptive changes in technology have facilitated emergence of a new breed of challengers. This has forced SWIFT to react quickly and adopt a new strategic posture to not only retain its dominant position in the banking messaging space but also improve its position in securities and corporate messaging markets This paper analyzes the offerings of various players who are competing with SWIFT and discusses the potential implications for various customer market segments"

Kalyan Chakravarthy Bondugula, Akash Maiti

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