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Opinion Article Open Access

Sustainability of E-Banking in Malaysia: Opportunities and Challenges in the New Era


From 1984 to 2010, there has been significant research related to E-banking which is encompassed various disciplines, marketing, E-commerce, IS, business and management. Most of these researches are related to the adoption and the use of Ebanking channels (Hoehle et al, 2012). This shows that the importance of E-banking currently. The main objective this paper is to review the E-banking in Malaysia. In addition, this paper also discusses the opportunities and challenges in the new era faced by financial institutions, especially commercial banks in Malaysia. To achieve sustainable financial institutions in Malaysia, it is important to identify the opportunities and challenges in the new era.


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