Strategy to Increase the States Role in the Business Process Management on the Airport Service Market
The article identifies the causes and factors that prove the urgent need to increase the state’s role in developing and implementing strategies to introduce innovative technologies in the management of Russian airports. Solution of the problem of the international market entry and maintain there the required level of competitiveness of Russian airlines of various sizes requires the selection of optimal forms and mechanisms targeted on improving adaptability and competitiveness in the international systems of constraints and dynamics of indicators of demand for the services of the air carriers. This in the turn requires the substantiation of the choice of strategic directions of development of companies operating in the transport market, the development of tools that determine the characteristics of the relationship between marketing strategy and conditions for its implementation. In this connection, the authors examined the structure of the innovation cycle management and functions assigned to the recommended to the creation state airport management company. The article also refined the forms of airlines consolidation depending on the subject of cooperation, systematized agreements benefits for the joint operation of airlines for the passenger and the carrier. The authors consider methods to improve the efficiency of Russian air transportation market, including by reducing tariffs and the introduction of the economic process of airline low-cost carriers business models.
Gubenko AV and Ksenofontova TY