Review Article Open Access

Marketing Technologies And Practices Offer Outsourcing Providers (India) The Next Competitive Advantage

Abstract

The networked global marketplace is one of four trends that have significantly affected world trade. One resultant issue is that of outsourcing. India can maintain its existing preeminence as an outsourcing provider by carefully and speedily evolving two critical areas; namely, native communications/infrastructure technologies as well the marketing technologies/practices specifically geared for the Internet medium.

Abel Stephen

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