Research Article Open Access

Investors’ Adoption of Internet Stock Trading: A Study

Abstract

The purpose of this paper was to examine whether investors who adopted Internet stock trading perceived differently from those of non-adopters. The primary data based on 299 investors (149 adopters and 150 non-adopters) were analyzed using advanced multivariate techniques like factor analysis and discriminant analysis besides percentages, means, and Z-test. Results indicated that attitude dimensions and demographic variables contributed significantly in classifying investors as adopters or non-adopters in Internet trading. As regards attitude dimensions, ‘variety of financial products and safety’ contributed significantly in discriminating between adopters and non-adopters of Internet trading followed by the factor such as ‘convenience and transparency’. As far as the demographics were concerned, the mature/older, experienced, and businessmen investors were less likely to use Internet stock trading as compared to young, inexperienced, and non-businessmen investors.

Arwinder Singh,H.S. Sandhu,S.C. Kundu

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