Internet Banking Patronage: An Empirical Investigation of Malaysia
The current trend in the electronic revolution which has set in motion the Malaysian banking sector inevitably appears to be Internet banking. The advent of Internet banking offers banking firms a new frontier of opportunities and challenges. Despite these possibilities, there are various psychological and behavioral issues such as trust, security of Internet transactions, reluctance to change, and preference for human interface which appear to impede the growth of Internet banking. Consequently, the action taken by bankers and policy makers in appropriately addressing these critical issues will determine the success of Internet banking. This study, therefore, is focused in providing an understanding of the factors that affect the adoption of Internet banking in Malaysia.
Suganthi, Balachandher and Balachandran
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