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Internet Banking Adoption Factors in Finland

Abstract

This paper finds out factors which have defined consumers' adoption of Internet banking in Finland. Finland is a world leader in electronic banking, and over 39.8 percent of all the banking transactions were made over the Internet. Using the data of a large survey, we develop a cognitive model of the factors which affect the adoption of Internet banking. Prior technology experience, personal banking experience, reference group influence, and security concerns are found to be the main factors, and demographic characteristics and overall perceptions about Internet banking were found to have a significant effect on the adoption.

Minna Mattila, Heikki Karjaluoto,and Tapio Pento

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