Factors Affecting Adoption of Mobile Based Internet Banking in Emerging Market: A Study of the Indian Consumersâ Observation
Banking and communication are two of the fastest growing industries in India. There has been a very high penetration of the banking in the last ten year which leads to the high customer load in banking industry. Therefore, to handle this customer load banks are adopting different strategies and technologies. Mobile based Internet banking is one of the main strategy adopted by the banks. There is a need to identify the perception of the customer groups about mobile application based internet banking. Simple descriptive statistical techniques and ANOVA are used to analyze it.
Waseem Khan, Mohd Farhan