DoCoMo as a Global Force: The Challenge of Exporting Japanese Technological Developments
NTT DoCoMo sparked a veritable revolution in the Japanese mobile Internet, vaulting the country to global leadership in this crucial high technology field. Having established a dominant position in the Japanese market, DoCoMo sought to export its technology and business model, hoping to capitalize on growing international interest in telephone-based Internet service. The expansion did not prove as smooth or easy as DoCoMo anticipated, as the company attempted to fight through the complex web of national telecommunications regulations and complex merger and joint venture agreements with a number of international firms. DoCoMo's experience demonstrated the formidable challenges involved in internationalizing Japanese technology and Internet-based services, drawing attention to the strong connection between DoCoMo's dramatic success in Japan and the unique needs and opportunities of the Japanese market.
Dr. Carin Holroyd