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Developement Dun Module De Mesure Sur La Confiance Des Consommateurs En Ligne: Un Projet De Canevas Pour Les Institutions Financieres Canadiennes

Abstract

This paper introduces a measurement model based on online consumer confidence to the information posted on internet by Canadian financial institutions. The model presents a third level confirmatory factor analysis of ‘on line confidence’ latent variable for the financial institution and the latent variable would be break downed in two second level latent variables, ‘honesty’ and ‘confidentiality’. The latent variable ‘honesty’ will be as well divided in two first level latent variables, ‘benevolence’ and ‘competence’. This model fits perfectly well and introduces a canvas for online user confidence over all services offered in internet by all major Canadian financial institutions.

Jean-Pierre Lévy Mangin, Normand Bourgault, Olivier Mesly

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