Determinants and Consequences of the Website Perceived Value
Customer value is the foremost driver of competitive advantage and a critical strategic weapon in attracting and retaining customers in the Internet shopping environment (Lee and Overby, 2004). In this paper, we focus on the influence of the site quality on the perceived value and its consequences. Results of this study indicate that the perceived value is a highly telepresence and flow state-dependent; that perceived value generates loyalty; and that, similarly to Mathwick et al (2001)’s findings, site preference strongly impacts future patronage intent. Moreover, perceived value, as a whole, does not influence preference and future frequentation of the site. Discussions of the results and future research are offered.
Ines Soltani, Jamel-Eddine Gharbi