Review Article Open Access

CYBER BRANDING: AN EXPLORATORY STUDY OF VIRTUAL ORGANIZATIONS

Abstract

Virtual organizations are those that do not have any brick-and-mortar structure, thus enhancing the need of physical evidences. In this case, branding takes the front seat to successfully pose the site on the Internet. The present study was undertaken to understand and analyze the factors affecting e-branding. It has been observed that ? Downloading Speed? and ?Logo & Punch Line? are most preferred attributes for branding on Internet.

Smriti Yash Verma, Nikhil Agarwal

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