Customer Perception of Mobile Banking: An Empirical Study in National Capital Region Delhi
Internet technology is regarded as the third wave of revolution after agricultural and industrial revolution. After phone and net banking, technology is heralding the era of mobile banking in India. The growth of Mobile banking is phenomenal compared to previous deliver channels. It took approximately twenty years for ATMs to become popular while online banking took a decade. More so, with India all set to emerge as the second largest mobile subscriber base in the world after China, the telecom operators and banks are raring to use this medium to offer banking services including fund transfers to all sorts of people. Mobile banking can be categorized as the latest advancement in electronic banking. This paper has examined the adoption and impact of mobile banking in on customer of different banks. The study surveys the opinion of 200 customers of banks located in Delhi. ANOVA and Factor Analysis have been used for having insights in the mobile banking services provided by the different banks. The population studied here is urban population which can be considered as representative of banking customers in Delhi.
To read the full article Download Full Article | Visit Full Article