ISSN: 1204-5357
Custom Enterprise.com
Customization has always been considered a source of value addition to the customer. However, too often firms could not pull this lever due to operational limitations or the law of scale economies. Now, in the Internet age, unparalleled opportunities to customize through customer communication, product or service design and pricing open up.
Gaby Wiegran
To read the full article Download Full Article | Visit Full Article