Research Article Open Access

Assessing the Impact of Price Advance in Customer Quality Investigation and Repurchase Incentives (Case Study: Amiran Chain Stores in Karaj)

Abstract

This study aimed to assess the impact of price promotion on the customer quality assessment and purchase repeat incentives. This study in terms of purpose is a practical research and is in causal researches category. In order to survey the proposed hypotheses and statistical analysis, the field method, and to data collection, the questionnaire are used. The statistical population of this study is consisted of the customers of Karaj’s Amiran chain stores that in this stage after questionnaire distribution using proportional sampling method, ultimately 300 questionnaires have been completed. To test the hypotheses, the structural equation modeling method and LISREL software are used. According to the data analysis, the results suggested that price promotion has a positive and significant impact on product quality, service quality, satisfaction and motivation of repeat the purchase in Karaj’s Amiran chain stores; product quality and service quality has a positive and significant impact on satisfaction in Karaj’s Amiran chain stores and also satisfaction has a positive and significant impact on repeat the purchase in Karaj’s Amiran chain stores.

Ghezelbash S, Khodadadi H

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