ISSN: 1204-5357

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Short Communication Open Access

Analysis o the Mathematical Modeling and Simulation of Advanced Marketing in Commerce


Advanced strategic marketing has become very important for increasing sales and achieving a sustainable competitive advantage, which has become the latest debate in the corporate world, and its simulation is being investigated by the top firms around the globe. The mathematical modeling and simulation of the advanced strategic marketing have been technically discussed and presented in this paper, by considering the projection model for market share or sales, with special emphasis on the role of the linear programming. The importance of various models of strategy has been discussed. Also, the role of the marketing strategy with respect to the Marketing Plan has been presented. It is hoped that the paper will be useful for the marketing entrepreneurs especially those involved in the strategic planning based on simulation.

Kamal Nain Chopra

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