Reach Us +44-175-271-2024
All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Research Article Open Access

A Discrete Analysis of Demography and Electronic banking usage in Nigeria

Abstract

This research seeks to determine which demographic sub-group has the greatest tendency to use electronic banking since different sub-groups reflect differences in mix and types of banking services used. It was based on a discrete analysis using both Binary Logistic Regression (BLR) and Multinomial Logistic Regression (MLR). Seven demographic variables: gender, age, income, marital status, ethnicity, occupation and education were used. The results of the study show that males and graduates are more inclined to use e-banking. It also shows that traders and respondents in technical/administrative occupation are less inclined while students/apprentices and clerical workers are more inclined to use e-banking. In terms of the consumers’ ethnic background in electronic banking, the study found out that the Igbo and Yoruba ethnic groups have higher and positive probability of using e-banking while the Hausa/Fulani show less probability. With respect to marital status, this study shows that singles have the highest probability to use e-banking. Married/divorced people also show positive disposition to use e-banking. The implication of this study is that market segmentation is a key element of product management.

TITUS CHUKWUEMEZIE OKEKE, CHUDI GABRIEL OKPALA

To read the full article Download Full Article | Visit Full Article

Copyright © 2024 Research and Reviews, All Rights Reserved

www.jffactory.net