Research Article Open Access

A COMPARATIVE ANALYSIS OF CONSUMER BEHAVIOR OF NOKIA AND SAMSUNG MOBILE USERS

Abstract

During the present age of cut throat competition…. no business firm can be successful in achieving its object if it fails to face the competition successfully. Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. The consumer behavior is appraised through competition pressure in the recent business scenario. The consumer satisfaction index is calculated for measuring the satisfaction in respect of customers’ analysis and competitive pressure. There is change in consumer behavior due to liberalization, privatization and globalization. We have focused upon only two companies which are Nokia and Samsung and it has been observed that the sale of Nokia mobile is going down. So the firm should act as per consumers taste and preferences because this is a global world of dynamic consumers, the world of rapidly growing technology.

ANKUR BHUSHAN

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