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The Adoption and Diffusion of Electronic Wallets: The Case of Moneo

Jean-Michel Sahut
Professor of Finance, Amiens School of Management & Cerege - University of Poitiers
Postal Address: Amiens School of Management, 18 place Saint Michel, 80 000 Amiens, France
Email: [email protected]

Dr. Jean-Michel SAHUT is a Professor at Amiens School of Management. He teaches Financial Market, Financial Analysis and ICT for Finance (e-banking, electronic payments.) for engineering and management students. Previously he was professor of Finance at Telecom & Management Paris Sud and director of the RESFIN Laboratory (studying impacts of New Technologies on Finance). He has a wide international experience of executive education, in France and abroad, especially in Eastern European Countries. He is co-author of the Mobilix simulation game for the mobile market. He is also an expert for the 7th EU Framework Program. He has published more than twenty articles about Electronic Finance in peer review journals : The Journal of Internet Banking and Commerce, International Journal of Business, La Revue du Financier, Finance & Technologies, Banque et marches, Gestion 2000, Banque Magazine, etc.

© Sahut 2008

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Abstract

Despite the strong and consistent increase in the use of electronic payment methods worldwide, the diffusion of electronic wallets is still far from widespread. Analysis of the failure of electronic wallet uptake has either focused on technical issues or chosen to analyse a specific scheme (Stalder, 1998). This article proposes a joint approach to analysing key factors affecting the adoption of e-wallets by using the ‘Technology Acceptance Model” (Davis, 1999) which we have expanded to take into account the cost of using e-wallets. We use this model to analyse Monéo, the only French electronic wallet still in operation.

Keywords

Electronic wallet, TAM, user acceptance, adoption, diffusion, bank

Introduction

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