Research Article Open Access

The Adoption of Online Banking with Saudi Arabian Banks: A Saudi Female Perspective

Abstract

The purpose of this study was to identify the factors that influence Saudi Arabian females to adopt online banking with Saudi banks. The researcher investigates the literature regarding the influential factors of online banking in Saudi Arabia. There were limited studies in the literature that explore the Saudi female’s perceptions of online banking. The researcher interviewed 13 Saudi females who live in Riyadh, Saudi Arabia. The findings of the study indicate there is no significant impact of income on the adoption of online banking. Seven themes that encourage Saudi females to adopt online banking are identified in this study: easiness, convenience, security, trust, user-friendly, comfortable, and availability. This paper is a summary of my doctoral thesis, more literature review, tables, and figures are included in the original thesis.

Rana Alabdan

To read the full article Download Full Article | Visit Full Article