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Strategic Framework for Marketing of Telecom Services with specific reference to IP Telephony in India

Abstract

In the cellular sector alone, the subscriber base has increased nearly 10 times over the past three years while the tariff has been reduced by nearly 90 percent over the same period. Similarly, tariffs have come down in long distance international and national telephony by about 40% to 60%. Internet telephony is offered even at cheaper rates. This framework, which has been specifically designed for the IP Telephony market India, keeping in mind the dynamics and the environment of the telecommunication sector of the country, would bet the basis of the further work (strategy formulation) by telecommunication providers

Aditya Krishna Nanda, Dr. Deepali Singh, Prof. DP Agrawal

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