Internet versus Mobile Banking: A Study of Peshawar City (Pakistan)
The aim of this research is to consider the market status for difference between mobile and internet banking. The worldwide improvement of information technology has affected the banking industry. In the banking segment the impact of information technology is the preface of internet banking and mobile banking. The internet has created an incredible market space, another technology is the mobile phone has emerged to take more important role in business and society. Users attitude and behavioral characteristics for internet and mobile bank were examined in this study. A structured questionnaire was designed to collect responses. Bankers and common mobile business executives included which use their cell phone for financial transactions and check their balances on cell phones. This research and its results give a close view that only the perceive usefulness of mobile banking and internet banking are same. Research also emphasize on more study on this regard that mobile banking is not same as internet banking.
MUHMMAD ZEESHAN AHMAD KHAN, SHAHZAD KHAN