FACTORS INFLUENCING YOUNGSTERSâ BEHAVIOR TOWARDS ONLINE SHOPPING IN VELLORE DISTRICT OF TAMILNADU, INDIA
Digital universe in India is doubling in size every two years and will multiply nine-fold between 2014 and 2020. As per ASSOCHAM, the value of Indian e-commerce market in 2012 was $8.5 billion and $16 billion in 2013 and it is estimated to be $56 billion in 2023. Sources of e-commerce depend on the effective shopping, prompt delivery and increased use of online payment mechanism. Online shopping has changed the face of marketing globally. It has helped in easier, simpler and faster business transactions. Today each and every household is using online shopping. India being a highly populated country is positively transforming towards online shopping. Therefore there is a huge scope for both business and teenagers in India for online selling and buying household goods. As the Indian population is adding more educated and expert in internet technology, online shopping is moving drastically. In this background, the present descriptive study is an attempt to investigate the important factors influencing teenager’s behaviour, attitude and perception towards online shopping in Vellore district of Tamil Nadu in India.
AJAY KUMAR SHARMA