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Research Article Open Access

Factors Affecting the Adoption and Usage of Online Services in Oman


Online services are a great solution to many trendy businesses and individuals if adopted and used properly, and if not will cause many interruptions to the businesses and end-users. This research paper investigates the factors that affecting the adoption and usage of online services in Oman. A survey questionnaire was used to explore the impact of some core influential factors on the adoption and usage of online services within the Omani context by testing the data that were collected from 270 participants in Al-Batinah North region. This study identifies the key influential factors such as usefulness, ease of use, cultural and social issues, awareness, trustworthiness, security, and privacy. The findings of this research show that there is a significant relationship between usefulness, ease of use, and trustworthiness with the adoption and use of online services in Oman. The results clarify the main factors that influence the decision of Omanis and other residents to adopt and use the online services that are provided by many firms in the Sultanate of Oman. The implication of findings is briefly discussed.

Ahmad Shatat

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