ECONOMETRIC DEPENDENCE OF THE VOLUME OF THE EUROPEAN ADVERTISING MARKET ON THE INVESTMENT ATTRACTIVENESS OF A REGION
Within the framework of the article, a hypothesis of the existence of a statistical correlation between the level of GDP and the volume of the advertising market was offered. The foundation of the found correlation is performed by means of the correlation and regression analysis. However, the dependence revealed is not accurate statistically, and this determined the need to reveal other factors being in close correlation with the volume of the advertising market.
GALINA ALEKSANDROVNA MASHENTSEVA, EKATERINA IVANOVNA DOROSHENKO, ELENA BORISOVNA GONCHAROVA