ISSN: 1204-5357

Reach Us +441522440391
All submissions of the EM system will be redirected to Online Manuscript Submission System. Authors are requested to submit articles directly to Online Manuscript Submission System of respective journal.

Research Article Open Access

Are Customers Ready to use Mobile Technology for Banking Transactions? An investigation

Abstract

Universally, a new business model is taking over the decisions in the banking industry incorporating mobile applications on smartphones. It is slated to organically change the business value proposition. Mobile devices, it is reported, are poised even to subtly replace the traditional banking operations and processes. Gartner’s Hype Cycle for mobile applications already in 2008 predicted mass institutionalization for Mobile Banking as late in 2015-16 (Gartner, 2008). A few thinkers estimated tech-savvy consumers and wireless technology to create markets ripe for Mobile Banking (Laukkanen and Lauronen, 2005). However, Mobile Banking’s wide adoption still remains low even within the established markets. This is contrary to the lusty dust that was raised within research and practice for long. Regarding the US market primarily, only 9 percent of the consumers in 2012 used mobile financial services (TNS Infratest Global and Kantar, 2012).

Susobhan Goswami

To read the full article Download Full Article | Visit Full Article

izmir escort bayan escort izmir bursa escort izmir escort porno porno izle türk porno eskişehir escort bartın escort burdur escort eskişehir escort izmir escort escort bursa türk porno escort bayan