Unified Theory of Acceptance and Use of Technology (UTAUT) Model-Mobile Banking
Purpose: The study makes an attempt to understand the drivers of mobile banking adoption within the framework of the unified theory of acceptance and use of technology (UTAUT) model. Design/methodology/approach: Considering the business implication of mobile banking in Jordan, the authors were inspired to explore the theoretical concept with a randomly selected group of people. The data collected through questionnaire was analyzed using IBM SPSS and AMOS. In this study structural equation modeling technique was applied to understand how the UTAUT model factors can predict the behavioral intention to adopt mobile banking. Findings: Analysis illustrated that performance expectancy; effort expectancy and risk perception significantly influence user's intention to adopt mobile banking services. However, no significant relations could be established for social influence and trust. Authors acknowledged that the adoption of technology is also influenced by several factors external to the scope of this research. Practical implications: The banking organizations in Jordan are eager to leverage their mobile banking services. However, in spite of their endeavors, significant advancement is yet to be made. As per the findings of the study, m-banking organizations should focus on improving the performance and safety and ease of use of the mobile banking system. Originality/value: This study focused on detailed review of Jordan based literature on mobile banking adoption. Things are rapidly changing as technology is evolving. This study tends to capture the very recent picture of m-banking adoptability.