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The Influence of Aviation Industrial Environment and Market Orientation on Competitive Strategy and its Effects on Aviation Business Performance (Study on Aviation Industry in Indonesia)

Abstract

This study aims to determine and analyze the factors related to the competitive strategy implemented by airline companies in Indonesia in order to improve their business performance. The benefit of this study is to become a reference for the management of airline companies in maintaining their business performance. The method used here is using focus group discussion (FGD) to find the competitive factors in the aviation industry in Indonesia and applied in the form of questionnaires. The questionnaires are distributed to the stakeholders whose business is related to aviation industry. From the data of respondents, by using the data analysis technique of Important Performance Analysis, some gaps are found between the expectation of some parties and what really happens in the field, so that this must be paid attention by aviation business players in Indonesia.

Joseph MJ Renwarin

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