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The Diffusion of Online Banking: Research Trends from 1998 to 2006

Abstract

This paper provides a detailed picture of research trends and rigorousness in online banking research. Through content analysis, it examines the frequency, occurrence patterns, research topics, and methodological status of all previous online banking articles (N = 54). The findings of this study reveal a dominance of articles dealing with the attributes of online banking and the characteristics of adopters. The findings also show an obvious unbalance in publication sources, research perspective, research methods, and sampling techniques in online banking research. It is thus concluded that more diversified topical coverage and better methodological rigors are needed in future online banking studies. As the only trend research on online banking, this paper offers useful trend information as well as insightful directions for future research.

Guosong Shao

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