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Multimedia Banking and Technology Acceptance Theories

Abstract

This exploratory study seeks to examine the consumers' intention to adopt themselves to multimedia banking based on three commonly used theories known as Technology Acceptance Theories (TAT). Even though multimedia banking is well available in the market banks are generally facing immense challenges in attracting visitors to their websites. As much of these phenomena were blamed on the traditional brick and mortar type of banking, knowledge and understanding of this challenge can help bankers to fish in more clients into this new wave of banking. At the same time to stay competitive in the market banks have to develop a framework that incorporates latest technological aspects of multimedia banking.

P.Vijayan, P.Vijayan, Bala Shanmugam

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