Research Article Open Access

Factors Influencing the Adoption of Internet Banking in Malaysia

Abstract

This study aims to look into the ways on how demographic characteristics, social factors, and consumer perceptions and attitudes towards internet banking influence the adoption of internet banking in an emerging economy like Malaysia. The study focused solely on the local and multinational banking industries in Malaysia and used questionnaire to obtain the relevant data. Implementation of the questionnaire was done by using the proportional stratified random sampling method, whereby questionnaires were distributed to the target population over the period of August to September 2014. Of the 300 questionnaires distributed 120 were returned complete and clean. Overall it was shown that social factors were strongly influence the adoption of internet banking in an emerging economy like Malaysia.

Ahmed EM and Phin GS

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