Research Article Open Access

Electronic Banking in Malaysia: A Note on Evolution of Services and Consumer Reactions

Abstract

Developments in information technology and telecommunications have set in motion an electronic revolution in the Malaysian banking sector. This in turn has resulted in new delivery channels for banking products and services such as the automated teller machines (ATM’s), telebanking and PC-banking. In this context, the purpose of this study is to examine the evolution of electronic banking in Malaysia, analyze the various electronic delivery channels utilized by local banks and to assess the consumers’ reactions to these delivery channels.

Balachandher Krishnan Guru, Santha Vaithilingam, Norhazlin Ismail, Rajendra Prasad

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