Research Article Open Access

Cross And Up-selling Techniques In E-Commerce Activities

Abstract

In the article the Cross- and Up-selling marketing techniques were presented in the spectrum of e-commerce. Their aim is to raise both the value of a single sales transaction and confidence as well as to lower the risk of taking the customers by the competitors. In the article iterative client service model was presented, indicating particular roles of the Crossand Up-selling techniques in the processes of automation and integration marketing activities. In the context of customer relationship management those are of great importance as they give reasons for conducting effective advertisement, promotion and loyal campaigns. The work is finished by summary in which authors pay attention to economic advantages resulting from using presented techniques.

Bernard F. Kubiak,Pawel‚ Weichbroth

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