Case Report Open Access

Consumers with Sexual Performance Problems and Spam E-mail for Sexual Performance Products

Abstract

Spam e-mail on sexual health topics arrive in e-mail inboxes. We study consumer responses to spam e-mail that advertise sexual performance products. Participants (n=200) with and without sexual performance problems were asked if they received, opened, and bought products from spam e-mail about sexual performance products in the past year. Comparisons were performed between those with and without sexual performance problems. Psychological factors of self esteem and perceived stress were measured. Those with sexual performance problems had significantly greater percentages than those without sexual performance problems for receiving (100.0%versus 73.5%, p=0.024), opening (66.7% versus 11.4%, p<0.001), and purchasing products (46.7% versus 5.4%, p<0.001) from spam e-mail. In the multivariate logistic regression analyses adjusting for demographics, psychological factors, and attitudes, those with sexual performance problems were significantly associated with opening (OR: 8.33, 95% CI: 1.95, 35.71), and purchasing products (OR: 7.98, 95% CI: 1.74, 36.73) from spam e-mail. Spam e-mail about sexual performance products are opened and purchased from, especially among those with sexual performance problems. There is a need for e-mail marketing and advertising of sexual performance products that meet ethical standards for e-mail delivery to consumers.

Joshua Fogel, Sam Shlivko

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