Review Article Open Access

B2B Marketers Integrate Precision Search to Boost Profitability and Increase Satisfaction Across the eCommerce Value Chain

Abstract

This article will describe the central role that site search and navigation plays in B2B eCommerce, as well as the defining characteristics of a successful search implementation from both a technical and marketing perspective. This article will also outline how integrating precision search into an existing eCommerce infrastructure can result in higher productivity, streamlined processes, increased conversion rates, greater commercial buyer and partner satisfaction, and higher profits per transaction.

Dr. Larry R. Harris

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